About Module 1
Everyone who runs an Agency will see a Profit & Loss. You can get them at a push of a button. But with a little effort we can get so much insight from a few numbers. In this course I'll show you how to simplify your P&L. I will show you how to calculate the 3 most important Key Performance Indicators (KPIs) and how you can use them to improve profitability.
I will show you can take a complicated P&L and simplify it. We will look at the 4 major components that make up a simple P&L. The first major Key Performance Indicator (KPI) drops straight out - Net Profit Margin.
Finally we will look at Revenue Per Head. You may think this is a simple number but I will show you how to make it bespoke for your Agency and how to check whether it’s a reasonable target based on your ratecard and target utilisation.