About Module 1

Everyone who runs an Agency will see a Profit & Loss. You can get them at a push of a button. But with a little effort we can get so much insight from a few numbers. In this course I'll show you how to simplify your P&L. I will show you how to calculate the 3 most important Key Performance Indicators (KPIs) and how you can use them to improve profitability.

February 15, 2022

A short introduction to what we are going to be looking at.

Video lesson

I will show you can take a complicated P&L and simplify it. We will look at the 4 major components that make up a simple P&L. The first major Key Performance Indicator (KPI) drops straight out - Net Profit Margin.

Video lesson

With a simple P&L format sorted, calculating the 2nd KPI is easy. Easy but important. We will look at Compensation To Revenue and what it means for your Agency.

Video lesson

Finally we will look at Revenue Per Head. You may think this is a simple number but I will show you how to make it bespoke for your Agency and how to check whether it’s a reasonable target based on your ratecard and target utilisation.

Video lesson

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