How to Gain The Maximum Insight Into Your Agency From Your Profit & Loss

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Maximum Insight

4 Lessons

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How to Gain The Maximum Insight Into Your Agency From Your Profit & Loss

4 Lessons

A short introduction to what we are going to be looking at.

Video lesson

I will show you can take a complicated P&L and simplify it. We will look at the 4 major components that make up a simple P&L. The first major Key Performance Indicator (KPI) drops straight out - Net Profit Margin.

Video lesson

With a simple P&L format sorted, calculating the 2nd KPI is easy. Easy but important. We will look at Compensation To Revenue and what it means for your Agency.

Video lesson

Finally we will look at Revenue Per Head. You may think this is a simple number but I will show you how to make it bespoke for your Agency and how to check whether it’s a reasonable target based on your ratecard and target utilisation.

Video lesson

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About the teacher

Simon

Simon is a highly-experienced Chief Financial Officer with over 25 years of experience working across marketing services including Consultancy, Design, SEO, Social, Branding and Development Agencies. Drawing on his experience Simon has written a course to explain Agency finances to Account Managers/Client Services or Project Managers. 

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